Turning complex data into decisive action: fast, smart, and strategic.
Projects
Delivered high-value data, analytics, forecasting, and transformation initiatives across telecom, pharmaceuticals, energy, transport, and oil & gas, helping organisations turn complex operational and financial data into clearer decisions, stronger controls, and measurable commercial value.
From finance transformation and executive reporting to commercial performance, forecasting, customer insight, fraud detection, margin improvement, and automation, the focus has consistently been the same:
improve visibility, reduce manual effort, strengthen trust in the numbers, and help leadership act faster with confidence.

Fraud Analytics & Revenue Assurance
Leading UK Telecom Operator
Built advanced fraud and usage analytics covering chargeable and non-chargeable events, bundle behaviour, historic usage trends and suspicious activity patterns. Delivered insight used to strengthen revenue assurance controls, improve fraud detection and support faster investigation of abnormal customer behaviour.
Value delivered: Improved visibility of revenue leakage risks, reduced manual investigation time and enabled more proactive fraud detection across complex usage scenarios.

Pharma Commercial Performance Engine
Built an integrated commercial analytics solution linking sales, price, volume, mix, market share, brand performance, and channel trends to give leadership a clearer view of what was driving growth and margin across key brands.
Designed a launch performance framework tracking uptake, patient starts, prescriber adoption, access, adherence, and early commercial signals, helping leadership identify where launch strategy was working and where corrective action was needed.

Pharma Patient Flow & Adherence Insight
Created analytics connecting patient initiation, persistence, drop-off, refill behaviour, and treatment pathway performance, helping commercial and medical teams better understand barriers to sustainable growth.

Oil & Gas Commercial Margin & Scenario Analytics
Built scenario-based models to assess price sensitivity, production changes, cost movement, margin exposure, and commercial performance under different market conditions, supporting more informed planning and risk management.
Delivered finance analytics across opex, capex, production economics, asset performance, cost drivers, and budget variance, helping leadership improve visibility of financial performance and prioritise higher-value decisions.

Telecom Churn & Customer Value Analytics
Built a commercially focused analytics framework linking churn, retention, ARPU, customer lifetime value, usage patterns, service experience, and segment behaviour, helping the business move from reporting churn to acting on its drivers.
Created forecasting and performance analytics across unique roamers, roaming penetration, usage categories, destination mix, and revenue trends, improving planning accuracy and commercial insight

Energy Customer Profitability & Tariff Analytics
Delivered insight into customer value, tariff mix, usage behaviour, retention risk, and margin performance, supporting smarter pricing, customer strategy, and commercial prioritisation.
Led reporting across renewable settlement processes, reconciliation controls, performance exceptions, and finance impact, improving transparency and control in operationally complex settlement environments.